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The WooRank score is a dynamic grade on a point scale that represents your Internet Marketing Effectiveness at a given time. Improve your score by working on the red and orange criteria in your Review. Check the green criteria to find out how your score is being positively affected. Gray criteria are notable, but do not affect your score. Your HTML title tag appears in browser tabs, bookmarks and in search result pages.
Make your title tags clear, concise 65 characters, pixels and include your most important keywords. Check the title tags for thousands of pages at once using Site Crawl. Great, your meta description contains between 70 and characters spaces included - pixels. A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
They allow you to influence how your web pages are described and displayed in search results. Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages. Never duplicate your title tag content in your header tag. This data represents the words and phrases that your page appears to be optimized around. The numbers next to each word or phrase represents how often we detected them and their variants on the page.
Are these the keywords you want to target for your page? If so, great! Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.
It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to keep your alternative text to a simple, one-sentence description of what's in the image. Links pass value from one page to another.
This value is called 'link juice'. A page's link juice is split between all the links on that page so lots of unnecessary links on a page will dilute the value attributed to each link. There's no exact number of links to include on a page but best practice is to keep it under Using the Nofollow attribute in your links prevents some link juice, but these links are still taken into account when calculating the value that is passed through each link, so using lots of NoFollow links can still dilute PageRank.
Check your site's internal linking using Site Crawl. Make sure your declared language is the same as the language detected by Google. Specify the language code in the URL as well e. Use hreflang tags to specify language and country for Google, and the "content-language" meta tag to specify the language and country for Bing. Search engines see www. This means they could see a large amount of duplicate content , which they don't like.
Fortunately your website redirects www. A robots. Your site currently has a robots. You can use Google Search Console's Robots. See the pages you've disallowed with your robots. XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.
Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs with or without www. You should also use your robots. Broken links send users to non-existent web pages.
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